Why Sell?

Why do you want to sell your property? Do you intend to “downsize” or perhaps find a larger property, or do you plan on moving to another neighborhood, school district, city or state? You might think your reasons are obvious, but it would do well to consider the implications of each option for your lifestyle, opportunities, and finances. Being clear about your intentions for selling will make it easier for Nancy to determine the most appropriate option for your specified financial, lifestyle, and real estate goals.


When Should I Sell?

You should immediately establish your time frame for selling. If you need to sell quickly, Nancy can speed up the process by giving you a complete market analysis and action plan to obtain all of your goals. If there is no pressing need to sell immediately, you can sit down with Nancy to thoroughly review the current market conditions and find the most favorable time to sell.


What Is The Market Like?

When you work with Nancy, you can be sure that you will have our knowledge, expertise and negotiating skills at work for you to arrive at the best market prices and terms. She will keep you up-to-date on what is happening in the marketplace and the price, financing, terms and conditions of competing properties. With Nancy, you will know exactly how to price and when to sell your property.


How Do I Optimize My Finances?

Deciding to sell your property demands a serious consideration of your current financial situation and future possibilities. With the help of Nancy, you will be able to effectively assess the cumulative impact of these changes, estimate potential proceeds of selling your property, and plan effective tax savings and estate planning strategies. We will ensure that you not only take control of your finances, but use them to their fullest potential.

Your Trust

Few people would second-guess their heart surgeon and insist they could do a better job themselves, or question whether their lawyer’s knowledge of the law is more extensive than their own, but when it comes to selling a home, many homeowners find it difficult to put their faith in the knowledge of their Realtor® fully.


For example, despite the fact that studies show that less than 1% of homes are sold through open houses, many homeowners insist their Realtor® hold one.  Indeed, if a yard sign and an open house were all it took to sell a home, there wouldn’t be many Realtors® at all! If you’ve put the right team in place, put your trust in that team.  Realtors® have access to many highly-advanced marketing strategies that you may not even realize are being utilized. It is your Realtor’s® job to bring qualified buyers to the table – and keep in mind that he or she likely does not get paid at all if your house doesn’t sell!  In most markets, the combination of the right representative and the right listing price will result in a sold home.  If you recognize this early on, it becomes much easier to take a step back from the process, let your professional representative market your home, and minimize your stress.  Don’t hesitate to speak up if you think that things are not progressing as they should, but likewise, don’t hesitate to sit back and be comfortable in the knowledge that the sale of your home is being handled professionally and effectively.


Reducing the Stress of the Sale

Selling a home can sometimes be a stressful, process. If there is a lot of inventory, it can be a long process. Like anything, though, equipping yourself with the right tools and the right knowledge can eliminate a great number of the potential negative aspects of the process – and get you the maximum return on your investment.


Your Team

The importance of having the right allies in the selling process cannot be overstated.  Having an expert on your side, not only to assist you in making decisions and getting your home marketed, but also simply in terms of having an advocate in the process, is the single most important step you can take to reduce your stress.


The first step in selling any home should be to arrange to get Comparative Market Analyses (CMA’s) for your home. Some sellers get multiple CMA’s, but what they do with the information they receive is not always in their best interest.


Once the CMAs have been reviewed, the natural tendency is for a seller to hire the Realtor® who produces the highest $$ amount to list the home. This is often a mistake.  Competing Realtors® sometimes inflate these numbers in order to ‘buy’ your listing, intending to later drop their price.  If one CMA is significantly higher than the others, be suspicious of how that number was reached. Reality are the “Sold” properties, closest in condition and amenities to yours. 


More important to this process is getting an idea of these Realtors®’ backgrounds, sales record, expertise, motivation, and simply their personalities – you may be working closely with this representative for many weeks, so it is important that it be someone you trust.

Where to Begin in Selling Your Home?


First Impressions

Remember what first attracted you to your house when you bought it? What excited you about it most? When deciding how best to present your home for sale, it is helpful to try to get back into that buyer’s frame of mind.

A spruced-up house makes a great first impression on potential buyers. An attractive property grabs their attention and makes them excited about finding a house that looks and feels well cared for. Because buyers believe they’ll encounter fewer problems if they buy it, your house becomes more appealing and stands out from the competition. So if you prepare your home correctly, you’ll save time selling it when it’s on the market.

A good first impression makes an impact on a number of levels. It’s not just the way your house looks to potential buyers, but how it feels and smells to them, how their friends and family will react, how they imagine it would be to live there.

With simple improvements throughout your house, you can grab the attention of potential buyers and help them see why your house is right for them.


Plan Ahead

Create a plan to enhance your property. Keep a notebook, and as you stroll through your home and yard, make a list of what needs to be done. Consider what your property looks like to people driving by or walking through your door. What will they like or dislike? What needs fixing, painting, cleaning? What can you improve? Whether you paint your house or fix up the yard, your efforts don’t need to be costly; even inexpensive improvements and minor repairs go far towards attracting serious buyers. But remember, those seemingly insignificant problems you’ve learned to live with can actually discourage potential buyers.


Here are some ideas for increasing your home’s appeal in order to sell it quickly at the best price:


Clean Everything

Buyers expect a spotless house, inside and out, so clean everything, especially your windows and window sills. Scrub walls and floors, tile and ceilings, cupboards and drawers, kitchen and bathrooms. Wash scuff marks from doors and entryways, clean light fixtures and the fireplace. Don’t forget the laundry room. And put away your clothes.

Cut the Clutter

People are turned off by rooms that look and feel cluttered. Remember, potential buyers are buying your house, not your furniture, so help them picture themselves and their possessions in your home by making your rooms feel large, light, neutral, and airy. As you clean, pack away your personal items, such as pictures, valuables, and collectibles, and store or get rid of surplus books, magazines, videotapes, extra furniture, rugs, blankets, etc. Consider renting a storage unit to eliminate clutter in your garage and attic.

It’s hard to get rid of possessions, but cleaning and clearing out the clutter can really pay off in the end. Packing away your clutter also gets you started packing for your next move. Make your garage as tidy as the rest of your house. Simple little tasks such as storing your tools and neatly rolling up your garden hose suggest that you take good care of your house. Don’t let anything detract from making your best first impression.


They’re an important consideration to many buyers. By storing clothing you won’t use soon, you’ll make closets look more spacious.


A new coat of paint cleans up your living space and makes it look bright and new. To make rooms look larger, choose light, neutral colors that will appeal to the most people possible, such as beige or white. Baseboards, doors and door moldings should be clean or freshly painted. 


Check its condition. If it’s worn, consider replacing it. It’s an easy and affordable way to help sell your home faster and for more money, Again, light, neutral colors, such as beige, are best. If you don’t replace it, you can suggest to potential buyers that they could select new carpet and you’ll reduce your price; buyers like to hear they’re getting a deal. At the very least, have your carpet cleaned.

Repairs and Renovations

It’s best to avoid making major renovations just to sell the house since you’re unlikely to recoup those costs in your selling price. Make minor repairs to items such as leaky faucets, slow drains, torn screens, damaged gutters, loose doorknobs, and broken windows. Make sure repairs are well done; buyers won’t take you seriously if your home improvement efforts look messy, shoddy, or amateurish.


Leaks and Moisture

Water stains on ceilings or in the basement alert buyers to potential problems. Don’t try to cosmetically cover up stains caused by leaks. If you’ve fixed the water problem, repair the damage and disclose in writing to the buyer what repairs were made.



Curb Appeal 

The “Wow” factor — that first visual, high-impact impression your home makes on potential buyers — can turn a looker into a buyer. To determine your property’s curb appeal, drive through your neighborhood and note other properties; then approach your own house as if you were a potential buyer. How does it look? Does it “wow” you? Will its curb appeal attract buyers? Note what needs improving, such as trimming trees, planting shrubs, or painting gutters. Little things convey that you’ve cared for your home, and this is your opportunity to sell that important message to buyers who are shopping from the street, simply cruising neighborhoods looking for houses for sale. To get them through your door, do what you can to make your property look like someone’s dream home.


If it’s peeling or blistering and you can’t remember the last time you painted it, your house needs some attention. That also goes for stain that is significantly faded. A newly painted or stained exterior will help sell your house faster, and whether you do it yourself or hire someone, you’ll also increase your home’s value.


In the Yard

Grab people’s attention by enhancing your yard and landscaping. If your house looks inviting and well-maintained from the street, people will imagine that it’s attractive on the inside, too.

  • Prune bushes and hedges; trim trees.

  • Keep your lawn looking healthy and green by mowing it often, fertilizing it, and keeping it     edged and trimmed.

  • Clean up and dispose of pet mess.

  • Weed your gardens; add fertilizer and mulch and plant colorful flowers.

  • In winter, keep your driveway and sidewalks shoveled, de-iced, and well-lit.

  • Stack firewood, clean out birdbaths, repair and paint fences.


The Front Door

An attractive entry catches a buyer’s eye and says, “Welcome,” so highlight this area of your house with decorative touches, such as a wreath on the door or new shrubs and flowers around the steps. For an even grander entry, clean and paint your front door, or replace it with a new one for a few hundred dollars. Don’t forget to fix and polish doorknobs, repair torn screens, and then put out that new welcome mat.

Cleaning and Maintenance Checklist:

  • Windows, sills, and screens

  • Walls and floor

  • Tile

  • Ceilings

  • Cupboards and drawers

  • Kitchen

  • Bathrooms

  • Light fixtures

  • Ceiling fans

  • Carpet and rugs

  • Mirrors

  • Garage

  • Attic

  • Laundry room

  • Yard

  • Gutters

  • Replace furnace filter

  • Dust furniture, TV and computer screens

  • Closets

  • Remove clutter

  • Pack personal items



  • Leaky faucets and plumbing

  • Torn screens

  • Slow drains

  • Gutters

  • Loose doorknobs

  • Broken windows

  • Electrical fixtures

  • Water stain damage

  • Broken appliances

  • Damaged walls and ceilings

  • Worn carpet and rugs

  • Damaged sidewalks and steps



  • Stain or paint deck

  • Store tools

  • Roll up garden hose

  • Paint or stain exterior

  • Prune bushes and hedges

  • Trim trees

  • Mow lawn, fertilize, edge, and trim

  • Weed gardens, plant flowers

  • Clean out birdbaths

  • Caulk windows and doors

  • Repair and paint fences

  • Make sure doors close properly

  • Enhance entryway

  • Replace welcome mat

These elements are no secret – selling anything is about presenting it as favorably as possible, and a home is no exception.  With the right Realtor® and the right 

Price it Correctly

Nancy is Your Pricing Experts

How you price your property will directly affect how many buyers, showings and offers you attract, and ultimately whether your property sells.

– When you price your property in alignment with the actual market value, you will attract a greater percentage of buyers.

When you price your property based on factors such as…

  • How much you owe

  • How much you feel it’s worth

  • What you paid for it or

  • How much you spent remodeling it

It is of no consequence to the buyer. 


When pricing your home…

It’s important to look at your property like a buyer does…

Here is why:

  • A high price on your property makes other comparable properties more attractive, so you
    actually help to sell your competition.

  • Fewer online buyers will respond, fewer agents will show your property to their buyers, and you will get fewer serious offers.

  • Reducing the price after buyers and brokers have already seen your property will not generate favorable offers.  First impressions are lasting impressions.  They receive hundreds of e-mails each day and one sent to reduce the price on your property, will most likely go unnoticed.   


Preparing Your Home For Sale

First impressions make a significant impact on a buyer’s decision-making process! Buying is an emotional decision.


Once your home goes on the market, it becomes a product. Staging your home simply allows you to highlight the best of your home and de-emphasize its flaws. It’s not about decorating, but actually turning your home into a model, to appeal to the broadest range of prospective buyers. The goal is to make people feel like they could live there, and the best way to do this is to “neutralize” the surroundings.

Try out these helpful styling tips taken from Realtor Magazine Online Article --Setting the Stage They’ve compiled the best tips from stagers and real estate pros—things you can do for little or no expense—to put a home in prime showing shape.

  • Clear out closets and clutter—sellers can give away or pack up toys, linens, and small kitchen appliances to store offsite. Buyers are also forgiving of storage boxes neatly tucked away in a garage or basement.

  • Focus most on the most visible areas—the foyer, kitchen, living room, master bedroom, and family room.

  • De-personalize the home by removing photos, mementos, and dated items.

  • Use plants in colorful pots or inexpensive wicker baskets to fill in empty spaces.

  • Look to home catalogs for little details on beautifying the home. For instance, group books, pictures, and objects d’art appealingly on bookcases.

  • Try angling one or two pieces of furniture slightly and move furniture 4 inches to 6 inches from the wall to create more interesting room spaces.

  • Put away large collections— porcelains, plates, and so on.

  • Remove valuables, prescription medicine, collectibles, and breakables.

  • Trim trees, prune shrubs, and make sure the lawn is mowed and watered regularly.

  • In summer, turn on the sprinklers for five minutes, 30 minutes before the open house. It makes the lawn and driveway sparkle.

  • Refrain from cooking anything that leaves a distinctive odor, such as fish, garlic, or cabbage.

  • Hire a professional service to clean the home, including the carpets AND the windows.

  • Set the dining room table with attractive linens, dishes, and stemware.

  • Arrange fresh or silk flowers throughout the home.

  • Light a fire in the fireplace in fall and winter.

  • A mirror in a pretty frame can make a small room feel more open.

  • Use as much natural light as possible. Add extra lamps in dark rooms or corners.

  • Make functional repairs—fix dripping faucets, sticking doors, and broken fences.

  • Bring in another pair of eyes—even if it’s not a professional stylist. The person may see problems you and have missed.


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